Influence of companies´ credibility and trust in corporate social responsibility aspects of consumer food products: The moderating intervention of consumer integrity

This study aims to explore and understand whether corporate social responsibility (CSR) could be considered as an indirect cue of certain product characteristics, turning it into effective instrument encourage credibility trust in a food brand thereby influence consumers’ purchase intention; the also considers how integrity influences these effects credibility. The proposed model mediation moderation hypotheses were tested with conditional process analysis generally supported by data collected from 252 consumers. results have important implications for companies, revealing that CSR dimensions impact consumer intention generating greater trust. Moreover, among consumers higher integrity, are more significant. Finally, is economic dimension has clearest on intentions.